Speed is everything in the staffing world, and Mobile Health commits to helping medical staffing companies move as fast as possible. Digital marketing is a powerful way to attract the right clients to your firm.
Whether it’s helping staffing firms to complete their candidates’ Pre-Employment Exams quickly, or providing them quick and easy access to Digital Medical Records, Mobile Health’s technology platform and digital health records help you screen and place candidates faster.
We understand that there’s more competition in the staffing space than ever before. For this reason, and to invest in the success of medical staffing companies, we’ve created an infographic. The graphic below highlights two things every staffing firm needs to know to turbo boost their digital marketing
Improve your online presence
Did you know that more than half of people 18-35 years of age consider a good web site to be trustworthy? Your web site reflects your firm’s vision and mission. For this reason, your digital marketing strategy must include the following:
- Ensure your web site is user friendly.
- Place key information — placement types, locations, client examples — where users can easily find it. This will add credibility to your site.
- Invest only in social media (Twitter, Facebook, LinkedIn) that features your industry. Post often, and comment on and share others’ relevant posts to build community. Rather than selling, try to post content that creates a dialogue. Eventually this strategy will lead potential customers to your web site.
Pay attention to online reviews
Did you know that 95 percent of people 18-35 years of age read online reviews to learn more about a business? It’s hard to believe, but the average consumer will read up to 35 reviews before making a final purchase.
The same way a consumer will buy and review electronics products, they will take the same approach to reviewing your services. For this reason, you should be equally focused on your online reviews so you know what customers are saying about you.
The bad news is that while there is nothing you can do about a bad review someone posts. However, the good news is you can use these reviews to identify and correct potential problem areas in your business.
What to do?
As staffing companies know, part of moving fast is attracting the best quality candidates. However, your organization can’t do that without a solid digital marketing presence. Here are two tips for making your organization a digital marketing dynamo.
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Tags: advice, digital marketing, infographic, Medical Staffing, online presence, social media
